How to optimise a website effectively? (SEO)

Bogdan Optymalny
Bogdan Optymalny

When we talk about website optimisation, we don’t just mean aesthetics. Let’s not forget that the most beautiful website in the world has little value if no one can find it. Here is a simple guide to the most important SEO principles to help your website achieve the visibility it deserves.

Section 1: Keywords, the backbone of SEO

Keywords are a fundamental aspect of SEO optimisation. They are the ‘bridge’ between what the user is looking for and the content you offer on your site. Whether you are an SEO specialist or a web developer, understanding and using keywords properly is key.

1.1 How do you choose the right keywords?

To start, define your niche and identify the most important words and phrases related to your business. You can use keyword research tools such as Google Keyword Planner, Ahrefs, or SEMRush. It is important to choose keywords with high search volume, but also keywords that are most relevant to your website.

Section 2: Website structure and SEO

2.1 Introduction to on-page SEO

Good site structure is not just about aesthetics – it is also a key factor in SEO. Every page on your site should be easily accessible with no more than a few clicks. This will ensure that Google’s robots can easily index all the pages on your site.

2.2 Basic principles of on-page SEO

Each page on your website should contain one main keyword, which should be present in the page title, meta description and also in the first paragraph of the text. Also, use synonyms and related phrases so that the text feels natural and does not look over-saturated with keywords.

Section 3: Creating valuable content

3.1 How to write valuable content?

Creating valuable content is not just about using the right keywords. You also need to provide content that is useful and interesting to your users. Valuable content is that which solves a problem, answers a question or provides the user with valuable information.

Section 4: Internal and external linking

Linking, both internal and external, is an indispensable part of SEO optimisation. It works by recommending sites that are of value to users.

4.1 Internal links

Internal links are those that connect one page on your website to another. They help users navigate and allow search engine robots to better understand the structure and hierarchy of your site.

4.2 External links

External links lead to pages on other sites. They are helpful to users as they provide additional valuable information. However, it is important to link only to reputable sites that are safe and thematically compatible with your site.

Section 5: Mobile-first indexing

5.1 What is mobile-first indexing?

For several years, Google has been applying the principle of ‘mobile-first indexing’. This means that Google’s robots index the mobile version of a page first. This is important, as a website that is not adapted to mobile devices may have SEO problems.

5.2 How do you optimise your website for mobile devices?

The most important thing is that your website is responsive, i.e. adapts its dimensions to different screen sizes. Also ensure that the text is easy to read and the buttons are large enough to allow easy navigation.

Section 6: Measuring success in SEO

6.1 How do you measure the effects of SEO?

The primary indicators of SEO effectiveness are the positions of your pages in the search results, the number of users visiting your site, and the time spent on the site by users. You can monitor this data using Google Analytics and Google Search Console.

In summary, SEO optimisation is not only a technical task, but also a strategic one. It is important to approach the process with a mind open to learning and ready to experiment. Success does not come overnight, but with a good plan and a consistent approach, results will come. Remember, the goal is always to deliver value to users.